The current site was built three years ago with a number of key aims. Firstly, to make the site responsive to suit mobile shoppers. Secondly to make it easier to manage and connect to additional platforms and thirdly to make it easier for overseas customers to buy. We have also re-photographed all of their products.
The site has been so successful that we have developed a standalone German version of the site to cater to the 230 million speakers of that language including payment options that are preferred in northern Europe.