Successful Women in Business is a consulting agency. The founder, Gell Donnell Smith, is passionate about unlocking the potential of women through various business and personal development channels; business networking events, personal development programmes, workshops, host a podcast show, give talks and writes books.
With an ever growing public profile, and a variety of strings to their bow, the brand identity lacked alignment and structure.
Successful Women in Business is a brand built on knowledge and trust. This theme runs throughout the organization. A complex combination of service offerings, we were tasked to create an image that everyone will recognize.
In order for the consumer to better understand the brand, and all of it’s elements, we went a step further and delivered an identity system focused on colour.
Logo design, logo identity system, brand guide, iconography, business stationery, business cards, corporate portrait photography