John New

Creative Head

I’m a creative communicator with a background of shaping the brand and international communications of a major global corporation followed by many years as a creative director in advertising.

I listen a lot then go away and graft until I find an idea and approach to market- differentiate, build trust and appeal for the brand, product or service. This doesn’t make me unique but it does make me effective.

I work on everything from ads to websites, brochures to videos. I conceptualise, write, design, direct and enjoy working in teams.

I’ve been consulting since 2004 so I know about getting the best results out of small budgets as well as making the most of bigger ones.

My approach to all communication tasks is to view them as ads because if they don’t arrest attention, gain trust, shape thinking and befriend the reader, visitor, viewer or listener – they are most likely to fail.

I’m available for creating ads, websites, digital communications, videos – you name it.

MY EXPERIENCE AT A GLANCE

Building / Construction / Property
  • ARC Conbloc
  • Barratt Homes (East Midlands)
  • English Courtyard
  • Glenigan
  • Goadsby & Harding
  • Tarmac Brick
B2B
  • Bournemouth International Centre (conferences)
  • Portsmouth Port
  • Pyramids (Conference) Centre
  • Ross Breeders
  • Ross Buxted Nitrovit
  • Ross Breeders International
  • Ross Poultry Great Britain
  • Ross Poultry Ireland
Charities (voluntary)
  • Bournemouth Heart Club
  • Coastal Credit Union
  • Crumbs (Boscombe)
  • St Patrick’s Shelter (Brighton)
Corporate
  • BP Exploration
  • D-Day Museum
  • GKD Technologies
  • Portsmouth City Council
  • Portsmouth Port
  • Travis Perkins
  • Viridor (Waste Management)
Conference and events
  • Bournemouth International Centre
  • Pyramids Centre (Southsea).
Education
  • Salisbury College of Art and Design
Financial Services
  • Abbey Life
  • Donnelly Gunn
  • Folgate Insurance
  • Frizzel Insurance
  • Frizzel Bank
  • Portman Building Society
  • Teachers Assurance
  • Teachers Building Society.
Food and Drink
  • Eldridge Pope
  • Hall and Woodhouse
  • Rank Hovis McDougal
  • Readi-Bake American Cookies.
  • Rombouts Coffee
  • Seagrams
  • United Distillers
Household Goods and Domestic Appliances
  • Dimplex
  • Glen Dimplex
  • Fogerty
  • Parker Baths
Industrial and Technical
  • 8 Technology
  • Electrosonic
  • Federal Mogul
  • Harben Systems
  • Groupe Sneider
  • Microtime Systems
  • Parker Digiplan
  • Pirelli Cables
  • Schlumberger
  • Square D
Leisure and Entertainment
  • Bournemouth International Centre
  • Disneyland Paris
  • Hermitage Hotel (Bournemouth)
  • Lincoln Theatre Royal
  • Megabowl
  • Poole Arts Centre
  • Pyramids Centre (Southsea)
Marine
  • Brooks & Gatehouse
  • Captain O.M.Watts
  • Crusader Sails
  • Douglas Gill
  • Echopilot
  • International Yacht Paints
  • Lewmar Marine
  • Northshore Yachts
  • Westerly Yachts

Medical

  • Beamer (Tramper)
  • Oxford Sonicaid
  • Parker Baths
  • Stannah Lifts
Petfood
  • Global Herbs
  • Tetra
Publishing
  • Blandford Press
  • International Thomson
  • Heinemann
Real estate
  • Mr Green
Retail
  • Allders Stores
  • Allders Tax & Duty Free
  • Audi (Poole)
  • B&Q
  • Jewson
  • Mercedes-Benz (Hertfordshire)
  • Olympian Automotive Group (Renault, Nissan, Fiat, Subaru)
Retirement marketing
  • English Courtyard
  • Hawthorns Retirement
Travel and Tourism
  • D-Day Museum
  • Park Resorts
  • P&O Ferries
  • Portsmouth Port
  • Portsmouth Museums
  • Portsmouth Tourism
  • Pyramids Centre (Southsea)
  • Royal Navy
  • Sandy Balls Holiday Park
  • The Submarine Museum
  • Southern Ferries
  • Southern Voyage
Waste Management
  • Viridor